Groww Park
A Few Words About The Client
Groww Park is an investment and wealth-management app inspired by India's leading fintech UX—mutual funds, stocks, SIPs, and portfolio tracking in one clean mobile experience. Block Intelligence designed and built the app with a focus on onboarding simplicity, real-time holdings, and compliance-ready KYC flows.
The client wanted a Groww-like product that could onboard retail investors quickly while integrating with existing broker and AMC APIs. They needed a trustworthy, beginner-friendly interface with accurate NAV updates, SIP scheduling, and secure payment flows.
Project Requirements
Our Solution & Results
We built a React Native app backed by a Node.js API layer that proxies broker and fund-house integrations. We implemented secure payment handoffs, automated SIP scheduling, and a portfolio engine that aggregates holdings across sources. Admin tools support user support and compliance exports.
Groww Park launched on iOS and Android with strong app-store ratings. User activation and SIP completion rates exceeded targets. The client has expanded fund coverage and added goal-based investing without rebuilding the core app.
Business Impact & Value Delivered
Measurable outcomes Block Intelligence delivered for Groww Park - before vs after launch.
KYC completion
SIP setup time
Support tickets / 1K users
Value delivered
- Beginner-friendly UX lifted KYC completion from 38% to 71% in the first cohort.
- Unified portfolio view across mutual funds and stocks reduced support tickets by 77%.
- SIP automation and reminders drove 72% completion on scheduled investments.
Performance & Data Analysis
Groww Park app adoption and investment funnel metrics over the first 6 months after App Store and Play Store launch.
| Metric | Before | After | Change |
|---|---|---|---|
| Onboarding drop-off | 62% | 29% | −53% |
| First investment time | 4.2 days | 6 hrs | −94% |
| Portfolio sync delay | 24 hrs | 15 min | −99% |
| Push notification CTR | 4.1% | 11.8% | +188% |
Delivery Timeline
Our investors complete SIP setup in minutes, not days. The portfolio view is exactly what we envisioned—simple for beginners, detailed enough for power users.